In a market dominated mainly by big players, the profit takes precedence over quality and olive oil often loses its authenticity. Authenticity comes from its unique origin, varietal qualities and craftsmanship. The industry’s focus on larger scales and lower costs create a system that prioritizes cheap blends over genuine extra virgin olive oil, often leaving consumers with products far removed from their natural flavors and health benefits and bottles labeled "extra virgin" that often fall far from the real thing.

The financial strain leaves little room for implementing sustainable practices or preparing for the growing challenges of climate change. As a result, soils become depleted, olive trees weaken, and biodiversity within the groves declines. In some areas, the pressure to maintain yields even leads to the loss of traditional olive groves and methods that once supported local ecosystems. The ripple effects harm not only the planet but the long-term viability of extra virgin olive oil production itself.

Our mission is simple: to provide fresh, transparent and exceptional olive oils that uplift your experience & health, empower producers and care for the planet. We are creating a collective that cultivates a connection to nature's purity for all.

At Grovehood Collective, we take on the responsibility of tasting, curating, and delivering the finest extra virgin olive oils. All that’s left for you is to savor it, transform every meal into something extra flavorful, and be part of the collective.